Monday, October 20, 2008

Obama wins the World Series

Fox is cursing its luck at getting a Tampa Bay - Philadelphia matchup instead of a Red Sox - Dodgers showdown. But Barack Obama, once again, has seen events break in favor of his taking the White House.

Here's why. Obama's 30-minute ad buy next week will push back the start of Game 6. Everybody watching the Series will most likely watch at least a portion of Obama's presentation because we won't be confident that we won't miss the first pitch if we try to skip Obama entirely.

The Red Sox and Dodgers have much bigger fan bases. But California and Massachusetts are already solidly Democratic states. Even larger Red Sox Nation is all solidly Democratic (since McCain seems to have given up on New Hampshire).

In contrast, while the Phillies have only regional appeal and the Rays have one of the smallest fan bases in the majors -- they're in Pennsylvania and Florida, two of the most important swing states in the nation.

What a media buy for Obama! I don't know if he has bought regular ad time during the Series, but he might have, as he advertised plenty during the League Championship Series.

McCain, meanwhile, is running low on funds. A World Series ad would have been an expensive indulgence for him if it had been Sox-Dodgers. Now it might be too late for him to get on the ad schedule.

Obama's very smart and very organized. But sometimes, it helps to just be lucky. Way to win one for the swing state, Matt Garza.

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